Sephora’s VIB Sale is almost here! Instead of giving you specific picks, as they’ll change every year, I wanted to go over my strategy for how I shop the sale and what I buy.
The sale is for VIB members of the Sephora Loyalty program. You must be signed into your Sephora account to use the sale code. If you need to sign up for the loyalty program, it’s free, and you get 10% off right away.
The pitfall with sales is that you can get so easily swept up and overspend. This is where I come in with my game plan so don’t overspend and work this sale to my advantage!
1 | Stock up on value sets
As stated above, this time of year there are always tons of amazing value sets for makeup and skincare. These are makeup and hair products bundles together at a huge discount.
Taking an additional 20% off that can make the makeup an even better deal than drugstore makeup.
Shop | value sets
2 | Buy Sephora Exclusives
Sephora Collection, Fenty Beauty, Pat McGrath, and Bite Beauty are a few brands that are exclusive to Sephora. This is the time to stock up as they generally won’t go on sale any other time of year.
Sephora Collection is Sephora’s in-house brand of makeup. It used to be -meh- but they have relaunched and now the quality rivals or beats many of the top brands. It’s amazing.
They make a few products I can not live without and that takes a lot for me to say!
The Pat McGrath eye liner in color “Shade” is my must-have liner. It’s the perfect taupe, which is so hard to find and in a gel formula, so it doesn’t tug on delicate eye lids!
3 | Luxury Items
If you’ve been saving up for a Bio Ionic curling iron or wanted to try a Koh Gen Do or Armani foundation, now is the time! You are definitely not going to find Tom Ford eyeshadow on sale anywhere else, so get your luxe items now.
I always stock up and buy two of ghd’s heat protect sprays. It’s the best spray I’ve found to protect my hair while using a flat iron or curling wand.
I will also usually stock up on my Luminous Silk or Aqua foundations and occasionally will splurge on a Tom Ford lipstick. This is by far the most fun part of shopping the sale for me, because it’s nice to buy something I wouldn’t buy everyday!
4 | Restock Essentials
Go through your makeup and assess where you are at with your staples, write out a list if needed to keep track.
If you feel like you might be out of your must-have Laura Mercier concealer in 2 months, get it now.
I tend to go through concealer, foundation, and face powder the most quickly. I also like to refresh my beauty blender at least once a year. I buy travel size mascaras and replace them every three months (set yourself an iCal reminder to what date to replace.)
Writing out a list helps you see where you really need items so you won’t be stuck paying full price in a few months.
5 | Reassess Your Cart
I prefer to shop online, because I can put things in my cart and then take a deep breath and think rationally. It’s so easy to get swept up in the moment, so online shopping really helps me think about what I’m buying.
Some people might do better in the store, so just know yourself and your shopping habits.
Once you are all set, enter your VIB code at checkout to get the discount and remember to add a few 100 point rewards to your cart!
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Thank you for reading and I hope my sale strategy is successful for you too!