Strawberry Blonde Hair At Home | International Edition


Hola!  Bonjour!  To all my international redhead friends, this post is for you.

I get tons of emails and questions on how to get Strawberry Blonde hair at home, in countries that don’t sell Wella Color Charm.  First of all, it’s so exciting to have so many Strawberry Blondes from all around the world here as part of this blog community!

Second, it is actually fairly easy to find a similar color match overseas.  The key is knowing what to ask for, so I wanted to put together a (hopefully) clear explanation.


My Wella Color Charm Formula:

My current combination of Wella Color Charm is 2 ounces of 8G “Light Golden Blonde” / 1.5 ounces of 8RG “Titian Red Blonde” / and .5 ounces of 7 G “Sunlit Blonde” with a Level 20 developer.

Color Charm is a 1:2 formula, meaning for every 1 ounce of dye you use, you use 2 ounces of developer.  So if your dye was 4 ounces, you would add 8 ounces of developer to the mix, for a total of 12 ounces of formula.

I started adding the 7 G to the formula because my hair is all grey now and the 8G + 8RG on it’s own was starting to get a little peach colored.  You may or may not want to add a bit of 7 G to your formula, definitely try to experiment for your best look.

If you are living in a country where you can not buy Wella Color Charm, I would ask at your beauty supply store if they carry any Wella formulas, Koleston seems to be the most mentioned line people ask me about.  That’s my first choice, my 2nd choice is L’Oreal, but I do find the L’oreal fades faster.


From any brand, ask the sales person to help you find:

a Level 8 “Golden Blonde” shade, with a gold base.

a Level 8 “Red Blonde” shade, with a red – gold, or red base.

If you are very grey or very blonde, you might want to add a bit of:

a Level 7 “Blonde” shade, with a gold base.

*Screenshot this ^ and bring it with you to shop!


Koleston Substitutions:

for 8RG Titian Red Blonde:  Koleston 8/04

for 8G Light Golden Blonde: Koleston 8/03

for 7G Sunlit Blonde: Koleston 7/03

The "Level" means how dar or light you want to go, I recommend a Level 8. The "Tone" means the undertone of the shade, for Strawberry Blonde, we are mixing Gold and Red undertones.

The “Level” means how dark or light you want to go, I recommend a Level 8. The “Tone” means the undertone of the shade, for Strawberry Blonde, we are mixing Gold and Red undertones.

wella color charm koleston strawberry blonde formula best diy at home beauty blog blogger

strawberry blonde hair at home diy best formula well color charm koleston international red head hair beauty blog blogger

My results.

Definitely check with a sales person who knows the color line before purchasing, but those are the substitutions I would make.  I’d do the same ounces of each Koleston shade as I’m currently using in the Color Charm.

Also, Amazon has Wella Color Charm, not sure what their shipping policies are, but it’s worth checking out!

Shameless plug: I started a hair extension line that has a beautiful shade for Strawberry Blondes, matched directly off my color.  I’m wearing them in the pic above.  The entire line ships internationally and the website is End of shameless plug, haha!

I really hope this helps!!  If you find a great store in your city or country or online, please leave it in the comments below, I’m sure it could really help someone else out who is searching.  And if you try this combo from the Koleston line from Wella, definitely please leave a comment and tell us about your result.  I’m sure that would be very helpful and reassuring to other gals!

Also, where is everyone from?  I’d love to know!

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Thank you for reading!



  • Katy
    June 23, 2016

    Brilliant that’s so helpful. I’m investigating other brands as I find l’oreal fades faster and my greys frustratingly start to make an appearance!
    Love your open/close “shameless plugs.” Why not I say, it’s your blog hon! You are always a mine of super beauty information. ❤️

  • Fiammetta Fabrizi
    June 24, 2016

    Thank you so much for putting this together! I have tried to re-create your formula with other brands and after many trials and errors I realized the level 8 just doesn’t work. It comes out darker than your color. Could it be that since you have a lot of greys your color comes out lighter?
    I am now using this formula: 9.34 (very light golden copper blonde) + 9 (very light neutral blonde), so, one level lighter than your formula.
    But I’ll definitely give the Koleston formula a try…..even though those shades are hard to find, again. You can find the 8.4 but not always the 8.04.
    Anyways…..thank you Molly, you’re gorgeous!

  • Debra A.
    December 18, 2016

    I also cannot find the Wella Koleston shade 8.04 in the states? It seems this the 04 shades are limited to the European market not the USA. I could be wrong but anytime I try to order it all I get are British & French websites? It’s a shame since the 04 red shades are gorgeous.

    • Girl Get Glamorous
      January 4, 2017

      Hi Debra!

      The Koleston shades are the european formula from Wella. In the US, you can purchase Wella Color Charm. They have the same gorgeous red shades. I have formulas posted for that as well on the blog. 🙂

      xo Molly

  • Lucy
    January 3, 2017

    Hi from the UK.

    Tried the Koleston formula 8/03 & 8/04 30ml to 15ml respectively. Was applied on to blonde hair (I usually use xp 2000 8/34). It came out more of a light golden brown. Not at all strawberry blonde or even blonde. Am debating either 30vol next time or changing mix to add much more 8/04 or maybe both. Will see how it fades with washing before making my mind up.

    Love your blogs x

    • Girl Get Glamorous
      January 4, 2017

      Hi Lucy,

      Thank you so much for sharing your experience!

      I’m sorry you didn’t get the color results you wanted however. Because you are blonde, I think next time perhaps you could do a full tube of level 9 blonde and mix that with 1/2 to 3/4 a tube of the level 8 red blonde shade. This should give you lighter/blonder results with more red tones.

      Please let me know how it all works out. I hope you get the Strawberry Blonde shade you want.

      xo Molly

      • Charlie
        February 17, 2017

        Thanks for the tip! I’ll have to try that, I tried a mixture that turned slightly brown on me. It’s too dark and dull for me. Hopefully doing it that way will fix it 🙂

  • Mm
    January 6, 2017

    I would recomend wrlla illumina color in 9.43 it is amazingly pretty pure strawberry blonde. And you can buy it in europe for sure.

    • kerstin hundahl
      February 17, 2017

      Dear Mm.
      Thank you for the tip.
      Which % of Welloxon do you use, and what is your natural colour?

      x K

  • Jenny
    August 17, 2017

    Hi from the uk. Can I just ask what ratios you would use for a root touch up?

    • Girl Get Glamorous
      August 17, 2017

      Hi Jenny,

      You could cut the formula in half for a root touch up. I generally make the whole amount of the formula, then touch up my roots, then for the last 5-10 minutes apply the remaining formula onto the rest of my hair before rinsing.

      xo – Molly

  • Zig
    October 12, 2017

    Hey, GGG!
    I was wanting to go this Strawberry blonde colour from medium-dark blonde hair.

    Could you pretty please give advice which solfine colours I could try mix?
    Here’s a colour chart from their website.

  • Eileen
    February 20, 2018

    Hi Molly,

    Quick Q: I’m a natural copper ginger but i feel too pale. What mix would you suggest to lighten my hair up closer to yours?

    Thanks, Eileen : )

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