I promise you though, it’s actually really easy once you know where and why to contour certain areas and know the best product for your skin type and skin tone.
When done properly, no one will even know you’ve contoured your face, it will enhance your natural bone structure, and it should take you less than a minute.
Cheeks I draw a thin line from the center of the ear, straight (not down) in the direction of my nose. I like to stop mid-cheek, about 2.5 inches from my nose.